Black and white portrait of a smiling woman with long hair, set against a circular gradient background from light to dark purple.

hi, i’m melanie.

GRAPHIC DESIGNER / MARKETER

I'm a multidisciplinary designer with a strong focus on branding, digital marketing, and print execution. I’ve worked across healthcare, medical aesthetics, fintech, and non-profits, blending creative direction with practical strategy to build brands that connect. I specialize in taking complex or unfamiliar topics and translating them into clear, engaging visuals that make information easy to understand, and impossible to ignore.

areas of expertise.

  • Designing for connection, not just clicks. I craft cohesive and strategic visual assets across digital and print platforms, including websites, emails, social media, and signage, to build strong brand identities and drive meaningful engagement.

  • I lead integrated, cross-platform campaigns tailored to the healthcare and aesthetics industries, ensuring brand consistency, strategic alignment, and regulatory compliance every step of the way. From initial concept and content planning to execution and performance analysis, I thrive on guiding campaigns from start to finish with intention and impact.

  • I bring brands to life through purposeful, engaging brand experiences, from exhibitions, booth designs, and launch parties to physical handouts, invitations, and email marketing. By blending visual storytelling with physical and digital touchpoints, I create memorable, on-brand moments that resonate deeply with audiences and drive meaningful engagement beyond the screen.

  • With a sharp eye for design and a strategic mindset, I serve as the go-to brand voice across teams, whether it’s operations, retail staff, or creative collaborators, ensuring visual consistency and creative cohesion across campaigns and platforms. I’m always looking ahead to what’s next to keep the brand fresh and evolving, refining brand tone and visual systems to make sure every asset aligns with core values and delivers with clarity, style, and purpose.

work work work work work

work work work work work

as rihanna once said…

Below is a selection of some of my highest-impact work across health, tech, non-profit, and medical aesthetics. Different industries, different goals — all executed with one purpose: to create meaningful and lasting impact.

If you want to do a deeper dive, check out my work section.

Document titled 'to camp' with project details including company, project, audience, goal, tools, and result, related to a promotional digital and print campaign for a new service launch.
Black and white promotional flyer and brochure for TotalGlow skin treatment, featuring before and after skin images, and contact information.
Collection of promotional slides and flyers for a skincare and skin transformation seminar, featuring before and after images of skin, details about the program, and reasons to choose peel treatments.
A promotional email template for Neo Money, a digital banking account by Neo Financial, targeting Canadian consumers, highlighting features like high interest, cashback, CDIC protection, no fees, and unlimited transactions, created with Figma.
Smartphone displaying digital banking app with a savings balance of $6,208.10 and a Neo Mastercard credit card beside it.
A promotional webpage for Neo Financial, showcasing features of their Neo Money Account, including earning cashback, high interest rates, no fees, and free transactions, with download links for their app on the App Store and Google Play.
Neo Money promotional webpage advertising rewards and cashback, featuring a black Mastercard with the title 'HUDSON'S BAY REWARDS' and an abstract orange and black design with icons illustrating interest, CDIC backing, free transactions, and no fees.
A flyer detailing a clinical trial awareness campaign by Rejuvenation Dermatology, targeting local Canadian residents with dermatological conditions to encourage sign-ups for clinical trials.
Close-up of a smiling baby with blue eyes lying on a white surface, next to a text overlay about atopic dermatitis research for children.
Close-up of a man with redness and irritation on his cheeks and nose, indicating skin inflammation or a skin condition.
Close-up of a baby with moderate to severe atopic dermatitis, with red patches on the face, lying down and looking at the camera.
A branding or marketing brief for Rejuvenation Dermatology, outlining company details, target audience, brand goal, and tools used like Illustrator, Photoshop, and Canva.
Business cards and marketing materials for a dermatology clinic, featuring images of a doctor, skincare treatments, before-and-after photos, and social media icons, with a teal and white color scheme.
An array of dermatology informational slides including topics like melanoma, psoriasis, acne, skin cancer, and services offered by a dermatology clinic.
A brochure for wedding packages from Rejuvenation, featuring a smiling bride on the cover, with accompanying interior pages listing wedding services and package details.
Pamphlet for Rejuvenation Daily Skincare featuring images of a woman applying skincare and a man with a facial mask, with details about skincare packages and prices.
Rejuvenation Dermatology banner with city skyline at top, blue section with clinic information, and images of a woman receiving a dermatology treatment, on a stand.
Open magazine displaying before and after photos of a woman’s face showing results of CO2 laser resurfacing treatment, with a title and descriptive text about the procedure.
Rejuvena healthcare branding project presentation slide with black and white design elements and text outlining the project details.
A set of skincare and cosmetic marketing presentation slides arranged on a white surface, featuring images of people and skincare products.
Collection of Rejuv skincare products, including moisturizers, cleansers, masks, and serums, arranged on a white surface.
Three dark green cosmetic jars with shiny gold caps on a white surface, casting shadows.

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say hello.

Don’t be a stranger, feel free to contact me!.